chapter 3 synopsis

Chapter 3 synopsis:

This chapter has taught me a lot about the importance of understanding the changing patterns of media ownership. Media concentration is a commonly used term among media critics, policy makers, and others to characterize the ownership structure of the media industry. When we talk of media concentration we are referring to the presence of media conglomerates in the media industry. Media conglomerate as a company owns many different types of media bsinesses. Many media conglomerates owned different media businesses which operates worldwide. Japan-based sony corporation started in 1946 as Tokyo Telecommunications Engineering, with three employees. Now boast more than 18,000 worlwide and over 58 billion in sales for 2001. Sony started as a conglomerate that deals with consumr audio-video poducts before moving into the media business in the late 1980s. Today its sony Pictures enterainment is one ofthe top five distributors of albums worldwide. The rise of the media conglomerates can be traced back to the 1980s & 1900s which saw a lot of mergers and buyouts of media and enterainment companies. By controlling the edia vertical supply chain, a conglomerate can generate enormous profit out of its media products. If a mdia conglomrate has a successful movie, it could promote thefile through its broadcast properties, and then usethe film to spin off tv programs, musical cds, books, and other merchadise. Today meda conglomerates are nolonger producing media products as creating brands that are durable and profitable which is promoted through its media channels. Size matters, if a meia company controls a vertical supply chain, it can us the full resource of its organizations to squeeze the last ounce of profitability out of its media products. I agree that in the twenty-first cetury a growing number of media organizations are part of more geeral media conglomerates that have a wide range of media and other economic interests. I think that news orgranizations are purely interested in reporting issue that are public concern. This is to ensure tat citizens in a democracy would take note and act to ensure the health of democracy. This dichotomy between news organizations and the rest of media industry is false and news organizations are essentially part of the media industry. Trends have an impact in the way news are reported and published.