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Wednesday, May 6, 2009
chapter 9 synopsis
Chapter nine addresses the occurrence of scientific looking. This term refers not only to “looking” but also the visual culture in the world around us that we take for granted. It includes a wide range of media such as fine art to popular films and television to advertising and visual data. After reading this chapter, I became more aware of the bond between images and how they interact with scientific practices and in media appropriations of various scientific methods.
We are now capable of seeing things that were considered impossible just 50 years ago. Back then, it was only a medical dream to be able to “see” inside a person’s body. Today, we take the MRI for granted as an important tool for doctors to diagnose a person’s illness or injury.
Today, we are aware that scientific knowledge is dependent on social, political, and cultural influences. The alliance between science and art during the Renaissance Period (14th -17th centuries) was a major topic of discussion and exploration. During the early part of that period, they were both very much intermingled since various artists were consumed with creating anatomically correct figures in their artwork.
One such artist was Leonardo da Vinci. It was his work of art, Vitruvian Man, an observational drawing of the male anatomy, that has become an iconic example of meshing the worlds of science and art into one. This masterpiece, drawn with pen and ink, depicted a male figure in two superimposed positions with his arms and legs apart placed inside a circle and a square. Today, that drawing may be found in every type of institution from hospitals to museums.
Later, during the 19th Century, people truly started to see and explore further the connection between these two subjects. The relationship between using art and photography was found useful with the creation of X-Ray technology. Other discoveries such as computed tomography, scanning, ultrasound, and as I mentioned earlier, the MRI, are all examples of medical imaging or “looking.”
Throughout the twentieth century these discoveries were at the forefront of a major shift worldwide toward the visual means of having the ability to represent knowledge. This is evident within the scientific community with the growth in the area of medical imaging which trained professionals will decode to help their patients.
I can’t imagine anything more rewarding than to show a couple a snapshot of their baby before he or she is even born. Sonograms have made that a common day occurrence around the world. It not only provides peace of mind to the couple, but can also detect any problems with the baby or mother before a serious problem could occur.
The Human Genome Project is another example of the interrelationship between science and art. This was an international research project to crack the DNA code and create a genetic map of a human being. This was done with the assistance of art or visual media and the scientific communities working together towards a common goal. I am sure that within my lifetime there will be great strides in medicine and healthcare to prolong our lives due to the basic integration of science and art.
We are now capable of seeing things that were considered impossible just 50 years ago. Back then, it was only a medical dream to be able to “see” inside a person’s body. Today, we take the MRI for granted as an important tool for doctors to diagnose a person’s illness or injury.
Today, we are aware that scientific knowledge is dependent on social, political, and cultural influences. The alliance between science and art during the Renaissance Period (14th -17th centuries) was a major topic of discussion and exploration. During the early part of that period, they were both very much intermingled since various artists were consumed with creating anatomically correct figures in their artwork.
One such artist was Leonardo da Vinci. It was his work of art, Vitruvian Man, an observational drawing of the male anatomy, that has become an iconic example of meshing the worlds of science and art into one. This masterpiece, drawn with pen and ink, depicted a male figure in two superimposed positions with his arms and legs apart placed inside a circle and a square. Today, that drawing may be found in every type of institution from hospitals to museums.
Later, during the 19th Century, people truly started to see and explore further the connection between these two subjects. The relationship between using art and photography was found useful with the creation of X-Ray technology. Other discoveries such as computed tomography, scanning, ultrasound, and as I mentioned earlier, the MRI, are all examples of medical imaging or “looking.”
Throughout the twentieth century these discoveries were at the forefront of a major shift worldwide toward the visual means of having the ability to represent knowledge. This is evident within the scientific community with the growth in the area of medical imaging which trained professionals will decode to help their patients.
I can’t imagine anything more rewarding than to show a couple a snapshot of their baby before he or she is even born. Sonograms have made that a common day occurrence around the world. It not only provides peace of mind to the couple, but can also detect any problems with the baby or mother before a serious problem could occur.
The Human Genome Project is another example of the interrelationship between science and art. This was an international research project to crack the DNA code and create a genetic map of a human being. This was done with the assistance of art or visual media and the scientific communities working together towards a common goal. I am sure that within my lifetime there will be great strides in medicine and healthcare to prolong our lives due to the basic integration of science and art.
Monday, May 4, 2009
pick the perp journal
After looking at the website http://picktheperp.com, I was overwhelmed with a feeling of nausea. Not only are these people demoralized on the internet, but they were not convicted of any crime and don’t deserve that type of public disgrace. This site should not be legal and it is apparent that the creators of this site are reaping the monetary rewards from someone else’s worst nightmare.
I don’t see any positive reason for creating this website since the person in question has not even been convicted. If a person is seen on that site, unfortunately, they will be presumed guilty whether or not they are innocent since we all are aware of “what you see is what you get.” The creators are just playing games with what is public record and I find that obscene.
Obviously, there are those people that deserve to be displayed in that manner after being convicted, but let’s take a step back. Keeping that in mind, did the creator of “Pick the Perp” ever think twice about what kind of damage that site could do for a child of a parent or relative who is under investigation? I am sure if he or she did, this would not be on line.
Honestly, this type of public disgracing seems extremely archaic. It has no value and everyone looses. I truly am shocked and feel there is absolutely no reason for a site like this to exist. In the year 2009, we should have moved way beyond degrading someone to entertain ourselves.
I don’t see any positive reason for creating this website since the person in question has not even been convicted. If a person is seen on that site, unfortunately, they will be presumed guilty whether or not they are innocent since we all are aware of “what you see is what you get.” The creators are just playing games with what is public record and I find that obscene.
Obviously, there are those people that deserve to be displayed in that manner after being convicted, but let’s take a step back. Keeping that in mind, did the creator of “Pick the Perp” ever think twice about what kind of damage that site could do for a child of a parent or relative who is under investigation? I am sure if he or she did, this would not be on line.
Honestly, this type of public disgracing seems extremely archaic. It has no value and everyone looses. I truly am shocked and feel there is absolutely no reason for a site like this to exist. In the year 2009, we should have moved way beyond degrading someone to entertain ourselves.
Wednesday, April 22, 2009
chapter 8 synopsis
Chapter Eight makes a clear distinction between the differences in modern culture as compared to postmodern culture. Some of the aspects of modernity that remain relevant in today's society are the emphasis on science, technology and progress. Postmodern culture tends to have a cynical sense that everything has been done before and therefore, has an obsession with remakes. It is common knowledge today that, “images” are more real than reality itself.
People today, in the postmodern world are constantly searching for recognition that reality is not simply mirrored in human understanding. It is developed as the mind tries to grasp its own particular personal reality. For this reason, postmodernism is highly skeptical of explanations which claim to be valid for all groups, cultures, traditions, or races, and instead focuses on the truths of each person.
Interpretation is the most important factor in the postmodern world of thinking. Reality only comes into focus through our interpretations of what the world means to us individually. We all have to be aware that postmodernism relies on concrete experiences and not abstract principles. The author explains that we do not live in a postmodern world, but instead a world with touches of modernity that are in constant tension with post-modernity. The philosopher, Jean Baudrillard has shared his view that the twentieth century was a time when there was an explosion of hyper-reality, or a time where images replaced the meaning and representation regarding art, media and advertising.
Postmodernism denies the reality of any decisive principles, and it lacks the optimism of there being a scientific, philosophical, or religious truth which could explain everything for everybody. The irony of the postmodern view is that, in placing all principles under the scrutiny of skepticism, it must realize that even its own principles come into question.
Although we don’t have an exact date as to when postmodernism began, we can assume that it began sometime after 1968. Some theorists describe postmodernism as, "cultural logic of late capitalism." This definition certainly emphasizes the important role of various economic and political conditions of the time.
Modernity relates to a time in history characterized by industrialization, with an emphasis on the value of science and the progress that it creates. On the other hand, postmodernism emphasizes the demise of the nation-state and the skeptical embrace of science and technology referring back to the nuclear bombing of Japan. Modern thought was characterized by a sense of “knowing” that was always looking forward, positive and had the belief that one will always be able to find the truth. The postmodern thought process is characterized by the questioning of the supposed structural knowledge.
Some questions the book raises to relate to postmodernism are: “Can we really know the human subject?” “How can any experience be pure or unmediated?” “Do we really know that progress is always a good thing?” Therefore, postmodernism is described as questioning the very framework that supports society or the “master narrative.”
Postmodernism emphasizes irony and a sense of one's own involvement in popular culture and images. Conversely, modern culture basically opposed the saturation of the world with images. Postmodernism blurs the line between low and high class and makes it extremely difficult to obtain an unbiased viewpoint on culture from the outside.
Animation films such as Shrek help one to understand postmodernism. This type of film is a parody of older films and draws in the adult audience as well as the children. This movie is layered with references that date back to early fairy tales as well as what is current in today’s world. The Postmodern culture allows the ability and unfortunately, the availability to change oneself. We are living during a time where people are flooded with images that are politically or aesthetically pleasing, and messages hidden beneath their glitzy surface. With plastic surgery on the rise, the modern ideal of being who you are has changed drastically. Young girls today are being flooded with media advertisements implying they are not good enough without a little touch up here and there. It is giving a whole generation the impression that you are not good enough to succeed in today’s world without a trip to the plastic surgeon.
It is my hope that our postmodern society is on the way to changing that type of mindset and leaving a positive legacy for our children. Hopefully, their future will be filled with appreciation, not just for the world around them, but more importantly, for what God has given each of them as a person.
People today, in the postmodern world are constantly searching for recognition that reality is not simply mirrored in human understanding. It is developed as the mind tries to grasp its own particular personal reality. For this reason, postmodernism is highly skeptical of explanations which claim to be valid for all groups, cultures, traditions, or races, and instead focuses on the truths of each person.
Interpretation is the most important factor in the postmodern world of thinking. Reality only comes into focus through our interpretations of what the world means to us individually. We all have to be aware that postmodernism relies on concrete experiences and not abstract principles. The author explains that we do not live in a postmodern world, but instead a world with touches of modernity that are in constant tension with post-modernity. The philosopher, Jean Baudrillard has shared his view that the twentieth century was a time when there was an explosion of hyper-reality, or a time where images replaced the meaning and representation regarding art, media and advertising.
Postmodernism denies the reality of any decisive principles, and it lacks the optimism of there being a scientific, philosophical, or religious truth which could explain everything for everybody. The irony of the postmodern view is that, in placing all principles under the scrutiny of skepticism, it must realize that even its own principles come into question.
Although we don’t have an exact date as to when postmodernism began, we can assume that it began sometime after 1968. Some theorists describe postmodernism as, "cultural logic of late capitalism." This definition certainly emphasizes the important role of various economic and political conditions of the time.
Modernity relates to a time in history characterized by industrialization, with an emphasis on the value of science and the progress that it creates. On the other hand, postmodernism emphasizes the demise of the nation-state and the skeptical embrace of science and technology referring back to the nuclear bombing of Japan. Modern thought was characterized by a sense of “knowing” that was always looking forward, positive and had the belief that one will always be able to find the truth. The postmodern thought process is characterized by the questioning of the supposed structural knowledge.
Some questions the book raises to relate to postmodernism are: “Can we really know the human subject?” “How can any experience be pure or unmediated?” “Do we really know that progress is always a good thing?” Therefore, postmodernism is described as questioning the very framework that supports society or the “master narrative.”
Postmodernism emphasizes irony and a sense of one's own involvement in popular culture and images. Conversely, modern culture basically opposed the saturation of the world with images. Postmodernism blurs the line between low and high class and makes it extremely difficult to obtain an unbiased viewpoint on culture from the outside.
Animation films such as Shrek help one to understand postmodernism. This type of film is a parody of older films and draws in the adult audience as well as the children. This movie is layered with references that date back to early fairy tales as well as what is current in today’s world. The Postmodern culture allows the ability and unfortunately, the availability to change oneself. We are living during a time where people are flooded with images that are politically or aesthetically pleasing, and messages hidden beneath their glitzy surface. With plastic surgery on the rise, the modern ideal of being who you are has changed drastically. Young girls today are being flooded with media advertisements implying they are not good enough without a little touch up here and there. It is giving a whole generation the impression that you are not good enough to succeed in today’s world without a trip to the plastic surgeon.
It is my hope that our postmodern society is on the way to changing that type of mindset and leaving a positive legacy for our children. Hopefully, their future will be filled with appreciation, not just for the world around them, but more importantly, for what God has given each of them as a person.
Wednesday, April 15, 2009
the way the music died journal entry
There has been a true "perfect storm" when it comes to the music industry and how so much of it has changed over the past 20 years. Due to the consolidation of the various record labels of the past, the music industry has had to pay a high price in artistry. Since major corporations were also taking over or merging with record companies, the focus of the music was no longer the important goal. It was now all about big business and corporate quarterly earnings. The music industry was not meant to be short term oriented. It takes time to develop an artist and a following, but due to public companies constantly having to turn profits they are constantly looking for the next quick superstar and hit. The quality of the music and performance has now taken the back seat. David Crosby speaks about how much has changed since corporate America has taken over the industry that he loved. He explained how when he first started in the industry he was surrounded by record company executives who were record collectors and truly loved music. He is frustrated to see that recording companies are now run strictly by lawyers and accountants who have no knowledge of music nor seem to care to find out. Their sole focus is on the big money. MTV has also had a huge impact on the music industry. When it came on the scene 20 years ago, it solidified the beginning of the end of the way music had always been received. It was all about marketing a new "product" and didn't care about the substance.MTV could also make or break an artist. Some feel that if a song is played over and over the freshness eventually wears down and so does the infatuation with the artist. Instead of following the saying, "less is more," MTV believed in the idea of "more is more."The industry today is treating music as a disposable item. Convenience has taken over in today's busy world. We don't have to go to the store and buy a new CD or album to hear our favorite song; we can simply download it on line. This also brings about the topic of internet piracy. This has been a true source of loss of revenue for the music industry. It seems society is constantly one step behind technology when it comes to protecting its interests. The bottom line is that it is obvious that the music industry has changed due to Corporate America, technology and the people involved. This was inevitable, as is what will occur 20 years from now. Nothing can stay the same forever, but there is a lesson here that we all must learn. It is important to gain knowledge from the past and apply it to the future. I don't feel the music "died," I believe it has evolved, for better or worse, it is up to the individual to decide.
journal entry on merchants of cool
The Merchants of Cool shows how marketers observe what teenager’s interests are to help them advertise and sell a product or image. In life people are constantly changing, especially teenagers. Growing up, a person is constantly changing. From your morals, values, style, and goals change creates the person you are. However, a lot of what a person’s morals and values may be is influenced by marketing and advertising. For example, many marketers today are using sex to sell. Although this has been going on for a while now, it has only gotten worse. Commercials even on children’s channels are sometimes very inappropriate. It only takes five minutes to catch a child’s attention. Children will imitate and copy anything they find “cool.” That child could easily think that it is okay to show too much skin, or speak in a tasteless matter to adults. Advertisers need to realize that our children today are the future, and they aren’t just advertising to teenagers. Our culture could lose sight of what really matters in life. The media advertises too much of how a person should dress, speak, and act, when we should be open to all different kinds of personalities. I can already see how people today are afraid to be themselves because we are always being judged by someone else. However, when it comes down to it, maybe sometimes we are judging ourselves. If we don’t want our culture to lose complete diversity we need to stop immating what we believe to be cool, and simply be who we are.
happiness machines journal entry
Adam Curtis gradually and carefully shows us how the teachings of Freud and his theories influenced and were employed by corporations and governments to manage society. The story is of the relationship between Sigmund Freud and his American nephew, Edward Bernays. Bernays invented the public relations profession in the 1920s and was the first person to take Freud's ideas to control the masses. He showed American corporations how they could make people want things they didn't need by scientifically linking mass-produced goods to their unconscious desires. Bernays was one of the main architects of the modern techniques of mass-consumer persuasion, using every trick in the book, from celebrity endorsement and outrageous PR stunts, to eroticizing the motorcar. His most infamous achievement was on women smoking and persuading them that cigarettes were a symbol of independence and freedom. But Bernays was convinced that this was more than just a way of selling consumer goods. It was a new political idea of how to control the masses. By satisfying the inner irrational emotions that his uncle had identified, people could be made happy and as a result disciplined. It was the start of the all-consuming person who has come to dominate today's world.
journal entry on money as debt
This film talks about how money in America is made, and where it eventually goes. I was surprised to see how our government is consistently borrowing from its own flat currency. In my opinion, this film is truly a wake up call for all of us. I consider this to be a very important learning tool for high school and college students. After viewing this, it will give them some perspective on the world of finance and how it operates in the United States. It will also shed a much needed light on this area of government which will help them have a fuller understanding of the system. The bottom line and crisis in this movie, and what struck me is that only a small group of people make the decisions about where and how our capital is spent. It really bothered me that they take a portion for themselves, and then continue to keep people under their control. Towards the end of the movie the point is made that someday people will forget how much of their earnings are held from them by the government. In the end, it seems that the only people that benefit from all of this is that one small group of decision makers who have total control.
Tuesday, April 14, 2009
journal entry on personal experience
I can remember getting my first cell phone for my birthday in eighth grade. I had been asking my parents for one for quite a while. They finally agreed when they realized that I would be on my own much more frequently once I entered high school. They wanted me to be safe and always be able to communicate with them. It was also a way for mom to keep track of me also; therefore, it made good sense all around.
In the months to follow, I was so happy to be able to communicate with my friends any time of the day or night without interrupting either of our families and could not imagine talking on the house phone as time went by. I found that privacy was one of the biggest advantages of using a cell phone.
After a few short years, texting was truly becoming more important than actually speaking on the cell phone. Today, I would be lost if I could not contact a friend or family member by texting a quick question. This is especially true if I am at work or at school and don’t have time to have a long conversation.
I never thought back in eighth grade that my cell phone and texting would become so important in my everyday life in 2009. From contacting my teachers or advisors on campus to just touching base back home while walking to class; the cell phone is a far cry from being a luxury item of the past; it has truly become a necessity in my life.
In the months to follow, I was so happy to be able to communicate with my friends any time of the day or night without interrupting either of our families and could not imagine talking on the house phone as time went by. I found that privacy was one of the biggest advantages of using a cell phone.
After a few short years, texting was truly becoming more important than actually speaking on the cell phone. Today, I would be lost if I could not contact a friend or family member by texting a quick question. This is especially true if I am at work or at school and don’t have time to have a long conversation.
I never thought back in eighth grade that my cell phone and texting would become so important in my everyday life in 2009. From contacting my teachers or advisors on campus to just touching base back home while walking to class; the cell phone is a far cry from being a luxury item of the past; it has truly become a necessity in my life.
journal entry on movie
When I think about how technology has changed our society and culture, I don’t have to go back that far to illustrate that point clearly. One of my favorite movies of all time has always been, “Sleepless in Seattle.” We are taken on a journey with Annie and Sam and how they eventually found love cross country thanks to Jonah, Sam’s son, via a radio talk show.
Although, Annie and Sam might have never met, they actually connected by accident because of Jonah and his determination to get them together. If there had been texting or Facebook during that time, I am sure Jonah would not have had to fly by himself to New York to meet Annie.
Obviously, this took place during a time when the radio talk shows were popular and a way for strangers to meet. Today, with cell phones, texting, and the internet, Annie and Sam would have had the opportunity to connect almost immediately. This can certainly save time and money when looking for love.
If today’s technology was available back in 1993, and used in “Sleepless,” it most probably would have taken away much of the charm of this great movie. The movie would not have been the same if Annie did not talk on a telephone with a cord while hiding in a closet. There was a certain kind of innocence back then that was compelling and very attractive to me.
I am amazed at how fast things have changed in my lifetime with regard to social networking and its advantages to help make the country smaller when trying to meet new people. Although I am aware that we will never return to simpler times, I feel very fortunate that I will always be able to speak with friends and family regardless of their location instantly. I could never imagine living any other way.
Although, Annie and Sam might have never met, they actually connected by accident because of Jonah and his determination to get them together. If there had been texting or Facebook during that time, I am sure Jonah would not have had to fly by himself to New York to meet Annie.
Obviously, this took place during a time when the radio talk shows were popular and a way for strangers to meet. Today, with cell phones, texting, and the internet, Annie and Sam would have had the opportunity to connect almost immediately. This can certainly save time and money when looking for love.
If today’s technology was available back in 1993, and used in “Sleepless,” it most probably would have taken away much of the charm of this great movie. The movie would not have been the same if Annie did not talk on a telephone with a cord while hiding in a closet. There was a certain kind of innocence back then that was compelling and very attractive to me.
I am amazed at how fast things have changed in my lifetime with regard to social networking and its advantages to help make the country smaller when trying to meet new people. Although I am aware that we will never return to simpler times, I feel very fortunate that I will always be able to speak with friends and family regardless of their location instantly. I could never imagine living any other way.
Thursday, April 9, 2009
chapter 6
A medium is a means of communication such as print, radio, or television. Mass media is defined as many large-scale organizations which use one or more technologies to communicate with large numbers of people.
I became aware of Herbert Irving Schiller from my reading. He was an American media critic, sociologist, author, and scholar. Schiller also wrote eight books and many articles regarding communication, research and was heavily involved in the public debate over the role of the media in modern society.
There are many different forms of media, from television news to motion pictures. They all leave us feeling very different after our viewing them. There are also diverse messages that we, as the audience, take away as we experience each of these various media forms.
In this chapter, after examining the media today; I have realized that it is clearly very different then how it was presented years ago. Today the media is no longer just playing to a large audience, via broadcasting to many venues. It also encompasses a narrowcast market, which is targeted to specific audiences using cable and other various media outlets.
Schiller’s basic critique of the media has been continued by some contemporary media critics. In 2006, television studies scholar Timothy Havens noted the surprising statistic that only a few thousand professionals are responsible for the acquisition and distribution decisions of television markets around the world. He also mentioned that these professionals base their decisions not on audience tastes’, but also on institutional incentives. His argument is that the market drives decisions about the program choices available to view globally.
The rise of independent media has challenged the hegemonic control of the media, yet it is not simply a site of resistant culture. It is the source of a broad range of ideological positions and productions.
Keeping all this in mind, the media is constantly negotiating power. It is the media who is in control of the government and many powerful businesses because they actually influence all thinking throughout the world. Ironically, looking at the big picture, the audiences do try to resist.
Today, the internet and digital media have brought about a huge change and discussion throughout the world. These technologies have a tremendous influence over today’s society. Therefore, they and “we,” consistently have to adapt to co-exist within today’s cultural trends.
I became aware of Herbert Irving Schiller from my reading. He was an American media critic, sociologist, author, and scholar. Schiller also wrote eight books and many articles regarding communication, research and was heavily involved in the public debate over the role of the media in modern society.
There are many different forms of media, from television news to motion pictures. They all leave us feeling very different after our viewing them. There are also diverse messages that we, as the audience, take away as we experience each of these various media forms.
In this chapter, after examining the media today; I have realized that it is clearly very different then how it was presented years ago. Today the media is no longer just playing to a large audience, via broadcasting to many venues. It also encompasses a narrowcast market, which is targeted to specific audiences using cable and other various media outlets.
Schiller’s basic critique of the media has been continued by some contemporary media critics. In 2006, television studies scholar Timothy Havens noted the surprising statistic that only a few thousand professionals are responsible for the acquisition and distribution decisions of television markets around the world. He also mentioned that these professionals base their decisions not on audience tastes’, but also on institutional incentives. His argument is that the market drives decisions about the program choices available to view globally.
The rise of independent media has challenged the hegemonic control of the media, yet it is not simply a site of resistant culture. It is the source of a broad range of ideological positions and productions.
Keeping all this in mind, the media is constantly negotiating power. It is the media who is in control of the government and many powerful businesses because they actually influence all thinking throughout the world. Ironically, looking at the big picture, the audiences do try to resist.
Today, the internet and digital media have brought about a huge change and discussion throughout the world. These technologies have a tremendous influence over today’s society. Therefore, they and “we,” consistently have to adapt to co-exist within today’s cultural trends.
Tuesday, April 7, 2009
Friday, April 3, 2009
chapter 5
Ideology is a complicated term that implies different things depending on how the context will be used. To be labeled ideological, can be insulting because it implies that someone is extremely rigid in their beliefs despite what is going on around them.
Because of this, when we speak of someone and imply that they are ideological we need to be very certain and extremely careful of the meaning behind the term. This is also not an easy term to understand.
In basic terms, ideology is the idea behind the text of the media and the agenda that its’ writers want to get across to a certain audience. Therefore, it is always important to always look beyond the printed word or photo to understand the motivation of the producer.
The major theoretical concept that illustrates the contemporary study of media and ideology is “hegemony.” This is based on the findings of Antonio Gramsci, an Italian Marxist who wrote about the connections between culture, power and ideology.
Ideology from a Marxists point of view was a system that helped to justify the actions of the people in power by distorting reality and the truth. Today, ideology is related to specific concepts such as a belief system, values and the worldview. It more importantly refers to the beliefs held around the world and the way the world is defined.
Politicians have perceived and used the media in all its forms broadcasting their ideology regarding religion, healthcare, age, education and employment to name a few. This is why the media is always the subject of many debates. Many politicians feel that the media does misinterpret their point of view which eventually can cause many social problems.
There is a continuing debate between those people who feel that the media promotes the worldview of the powerful or “dominant ideology,” and the people who insist the media writings are more contradictory in their presentation. Basically different ideological views represent different interests with unequal status and power.
Some ideas will have an advantage and be more popular because they are conceived from familiar images. Others will not be as apparent and barely visible. This brings about a struggle within the media texts.
One main reason why media images are thought to be controversial is that they are perceived to promote objectionable ideas. If a critic’s ideas are being supported they obviously wont object. Ideological analysis goes hand and hand with political advocacy as critics use their recognition of distorted messages to make their own point of view clear.
When we look at the ideology of the media, we should not be looking simply for specific views that scream out at us in movies, newspapers or music. We should search for the underlying images that are being provided secretly. Simply put, we need to always read between the lines to uncover the motivation behind the specific form of communication.
As we evaluate ideology in this format, and examine the underlying images of society that are being provided, it becomes clear that this is a system that helps to explain our world and people in it.
Because of this, when we speak of someone and imply that they are ideological we need to be very certain and extremely careful of the meaning behind the term. This is also not an easy term to understand.
In basic terms, ideology is the idea behind the text of the media and the agenda that its’ writers want to get across to a certain audience. Therefore, it is always important to always look beyond the printed word or photo to understand the motivation of the producer.
The major theoretical concept that illustrates the contemporary study of media and ideology is “hegemony.” This is based on the findings of Antonio Gramsci, an Italian Marxist who wrote about the connections between culture, power and ideology.
Ideology from a Marxists point of view was a system that helped to justify the actions of the people in power by distorting reality and the truth. Today, ideology is related to specific concepts such as a belief system, values and the worldview. It more importantly refers to the beliefs held around the world and the way the world is defined.
Politicians have perceived and used the media in all its forms broadcasting their ideology regarding religion, healthcare, age, education and employment to name a few. This is why the media is always the subject of many debates. Many politicians feel that the media does misinterpret their point of view which eventually can cause many social problems.
There is a continuing debate between those people who feel that the media promotes the worldview of the powerful or “dominant ideology,” and the people who insist the media writings are more contradictory in their presentation. Basically different ideological views represent different interests with unequal status and power.
Some ideas will have an advantage and be more popular because they are conceived from familiar images. Others will not be as apparent and barely visible. This brings about a struggle within the media texts.
One main reason why media images are thought to be controversial is that they are perceived to promote objectionable ideas. If a critic’s ideas are being supported they obviously wont object. Ideological analysis goes hand and hand with political advocacy as critics use their recognition of distorted messages to make their own point of view clear.
When we look at the ideology of the media, we should not be looking simply for specific views that scream out at us in movies, newspapers or music. We should search for the underlying images that are being provided secretly. Simply put, we need to always read between the lines to uncover the motivation behind the specific form of communication.
As we evaluate ideology in this format, and examine the underlying images of society that are being provided, it becomes clear that this is a system that helps to explain our world and people in it.
Tuesday, March 31, 2009
chapter 3 synopsis resubmitted
This chapter has taught me a lot about the importance of understanding the changing patterns of media ownership. Media concentration is a commonly used term among media critics, policy makers, and others to characterize the ownership structure of the media industry. When we talk of media concentration, we are referring to the presence of media conglomerates in the media industry.
A media conglomerate as a company owns many different types of media businesses. Many businesses also operate worldwide. The Japan-based Sony Corporation started in 1946 as Tokyo Telecommunications Engineering. It originally only had three employees. Amazingly in 2001, it boasted more than 18,000 worldwide with over 58 billion dollars in sales.
Sony started as a conglomerate that dealt with consumer audio-video products before moving into the media business in the late 1980s. Today Sony Pictures Entertainment is one of the top five distributors of music and movies worldwide. The rise of media conglomerates can be traced back to the 1980’s and 1990’s. During this time, there were many mergers and buyouts within the media and entertainment world.
By controlling the media vertical supply chain, a conglomerate can generate enormous profit from its media products. If a conglomerate has a successful movie, it could promote the film through its other broadcast properties. It could then use the film to spin off TV programs, musical CD’s, and books, while marketing various other merchandise.
Today these conglomerates are no longer producing products within the media as brands that are durable and profitable. Size is extremely important. If a company controls a vertical supply chain, it can use all the resources in its organization to squeeze the last ounce of profitability out of its products.
I do agree that in the Twenty-First Century a growing number of media organizations are part of a larger media conglomerate. They vary between economic and media interests. In my opinion, I feel that news organizations are purely interested in reporting issues that are of public concern. This is to ensure that all citizens living within a democracy would have the opportunity to take action to ensure the health and well being of it.
The dichotomy between news organizations and the rest of the media is not clearly defined. Although this has not always been true, today it is obvious that trends have an impact on the way the news is reported and published. Because of this, there are many areas of overlapping involving entertainment when reporting the news in today’s market.
A media conglomerate as a company owns many different types of media businesses. Many businesses also operate worldwide. The Japan-based Sony Corporation started in 1946 as Tokyo Telecommunications Engineering. It originally only had three employees. Amazingly in 2001, it boasted more than 18,000 worldwide with over 58 billion dollars in sales.
Sony started as a conglomerate that dealt with consumer audio-video products before moving into the media business in the late 1980s. Today Sony Pictures Entertainment is one of the top five distributors of music and movies worldwide. The rise of media conglomerates can be traced back to the 1980’s and 1990’s. During this time, there were many mergers and buyouts within the media and entertainment world.
By controlling the media vertical supply chain, a conglomerate can generate enormous profit from its media products. If a conglomerate has a successful movie, it could promote the film through its other broadcast properties. It could then use the film to spin off TV programs, musical CD’s, and books, while marketing various other merchandise.
Today these conglomerates are no longer producing products within the media as brands that are durable and profitable. Size is extremely important. If a company controls a vertical supply chain, it can use all the resources in its organization to squeeze the last ounce of profitability out of its products.
I do agree that in the Twenty-First Century a growing number of media organizations are part of a larger media conglomerate. They vary between economic and media interests. In my opinion, I feel that news organizations are purely interested in reporting issues that are of public concern. This is to ensure that all citizens living within a democracy would have the opportunity to take action to ensure the health and well being of it.
The dichotomy between news organizations and the rest of the media is not clearly defined. Although this has not always been true, today it is obvious that trends have an impact on the way the news is reported and published. Because of this, there are many areas of overlapping involving entertainment when reporting the news in today’s market.
Thursday, March 26, 2009
Merchants of cool
The Merchants of Cool is about marketers listening to what teens want, admire, and most importantly, what is “cool.” Teens are being observed and questioned about what they think is in and what is out. This helps advertisers make more money on either the product they are trying to sell, or the image they are trying to sell. For example, the stereotype “the midriff” saying that you are a sexual object but proud of it. This has been influenced by Britney Spears and other celebrities that young girls look up to. It is messaging to young girls that it’s okay to flaunt your sexuality.
I remember watching the MTV music awards with my mother and brother. I loved Britney Spear and her music, so I was really looking forward to her performance on the show. When she took off her top and started dancing around in a very sexual costume I was shocked. Someone that I thought was classy, that I could look up to, changed her image over night for what the media wants. Merchants of Cool talked about how this drags the public in, but for me this pushed me away. Advertisers and the media obviously can’t cater to every trend, and everyone’s thought of what they consider cool. Sometimes they just concentrate on one image to give the audience, and hope or be dragged in to buy their product. 7th heaven, a family friendly TV show on the WB, had to compete with shows such as Dawson’s Creek that had more teen sexual content. I am amazed to admit how greatly sexual images have infiltrated the mainstream media. Thinking back to when I was in grammar school, there were certain images displayed on TV or in magazines that were family oriented or innocently revolving around clean cut girls or boys. Of course, there were always a few inappropriate shows and commercials, but in today’s commercial environment, sex seems to have taken over every aspect of television and media. Unfortunately for young children watching TV today, nothing is left to the imagination. Sex seems to sell everything from shampoo to jeans. These messages are so blatant and “in your face” that I feel we all need to step back and come to a happy medium as a society.
I am so happy to see that Dove and their line of products embrace girls and women of all sizes and encourage them to be happy with themselves. I hope this trend setting company will provoke the current media to make some changes.
I am a realist and am well aware that we cannot turn back the hands of time, but as a society I feel we can make a statement in what we watch and what we buy. We can let our voices be heard by our actions and hopefully, things will begin to change so that my children will be brought up in a less sexual prevalent media environment.
I remember watching the MTV music awards with my mother and brother. I loved Britney Spear and her music, so I was really looking forward to her performance on the show. When she took off her top and started dancing around in a very sexual costume I was shocked. Someone that I thought was classy, that I could look up to, changed her image over night for what the media wants. Merchants of Cool talked about how this drags the public in, but for me this pushed me away. Advertisers and the media obviously can’t cater to every trend, and everyone’s thought of what they consider cool. Sometimes they just concentrate on one image to give the audience, and hope or be dragged in to buy their product. 7th heaven, a family friendly TV show on the WB, had to compete with shows such as Dawson’s Creek that had more teen sexual content. I am amazed to admit how greatly sexual images have infiltrated the mainstream media. Thinking back to when I was in grammar school, there were certain images displayed on TV or in magazines that were family oriented or innocently revolving around clean cut girls or boys. Of course, there were always a few inappropriate shows and commercials, but in today’s commercial environment, sex seems to have taken over every aspect of television and media. Unfortunately for young children watching TV today, nothing is left to the imagination. Sex seems to sell everything from shampoo to jeans. These messages are so blatant and “in your face” that I feel we all need to step back and come to a happy medium as a society.
I am so happy to see that Dove and their line of products embrace girls and women of all sizes and encourage them to be happy with themselves. I hope this trend setting company will provoke the current media to make some changes.
I am a realist and am well aware that we cannot turn back the hands of time, but as a society I feel we can make a statement in what we watch and what we buy. We can let our voices be heard by our actions and hopefully, things will begin to change so that my children will be brought up in a less sexual prevalent media environment.
Tuesday, March 24, 2009
chapter 3 synopsis
Chapter 3 synopsis:
This chapter has taught me a lot about the importance of understanding the changing patterns of media ownership. Media concentration is a commonly used term among media critics, policy makers, and others to characterize the ownership structure of the media industry. When we talk of media concentration we are referring to the presence of media conglomerates in the media industry. Media conglomerate as a company owns many different types of media bsinesses. Many media conglomerates owned different media businesses which operates worldwide. Japan-based sony corporation started in 1946 as Tokyo Telecommunications Engineering, with three employees. Now boast more than 18,000 worlwide and over 58 billion in sales for 2001. Sony started as a conglomerate that deals with consumr audio-video poducts before moving into the media business in the late 1980s. Today its sony Pictures enterainment is one ofthe top five distributors of albums worldwide. The rise of the media conglomerates can be traced back to the 1980s & 1900s which saw a lot of mergers and buyouts of media and enterainment companies. By controlling the edia vertical supply chain, a conglomerate can generate enormous profit out of its media products. If a mdia conglomrate has a successful movie, it could promote thefile through its broadcast properties, and then usethe film to spin off tv programs, musical cds, books, and other merchadise. Today meda conglomerates are nolonger producing media products as creating brands that are durable and profitable which is promoted through its media channels. Size matters, if a meia company controls a vertical supply chain, it can us the full resource of its organizations to squeeze the last ounce of profitability out of its media products. I agree that in the twenty-first cetury a growing number of media organizations are part of more geeral media conglomerates that have a wide range of media and other economic interests. I think that news orgranizations are purely interested in reporting issue that are public concern. This is to ensure tat citizens in a democracy would take note and act to ensure the health of democracy. This dichotomy between news organizations and the rest of media industry is false and news organizations are essentially part of the media industry. Trends have an impact in the way news are reported and published.
This chapter has taught me a lot about the importance of understanding the changing patterns of media ownership. Media concentration is a commonly used term among media critics, policy makers, and others to characterize the ownership structure of the media industry. When we talk of media concentration we are referring to the presence of media conglomerates in the media industry. Media conglomerate as a company owns many different types of media bsinesses. Many media conglomerates owned different media businesses which operates worldwide. Japan-based sony corporation started in 1946 as Tokyo Telecommunications Engineering, with three employees. Now boast more than 18,000 worlwide and over 58 billion in sales for 2001. Sony started as a conglomerate that deals with consumr audio-video poducts before moving into the media business in the late 1980s. Today its sony Pictures enterainment is one ofthe top five distributors of albums worldwide. The rise of the media conglomerates can be traced back to the 1980s & 1900s which saw a lot of mergers and buyouts of media and enterainment companies. By controlling the edia vertical supply chain, a conglomerate can generate enormous profit out of its media products. If a mdia conglomrate has a successful movie, it could promote thefile through its broadcast properties, and then usethe film to spin off tv programs, musical cds, books, and other merchadise. Today meda conglomerates are nolonger producing media products as creating brands that are durable and profitable which is promoted through its media channels. Size matters, if a meia company controls a vertical supply chain, it can us the full resource of its organizations to squeeze the last ounce of profitability out of its media products. I agree that in the twenty-first cetury a growing number of media organizations are part of more geeral media conglomerates that have a wide range of media and other economic interests. I think that news orgranizations are purely interested in reporting issue that are public concern. This is to ensure tat citizens in a democracy would take note and act to ensure the health of democracy. This dichotomy between news organizations and the rest of media industry is false and news organizations are essentially part of the media industry. Trends have an impact in the way news are reported and published.
Friday, March 13, 2009
Friday, March 6, 2009
I used katy perry for my first cover of the magazine because she is very popular right now and would sell a lot of magazines to the public. I also chose to use the facial mask as another cover because the magazine talks about products to save your skin, and the stars of what not to wear because the cover also talks about how to get red carpet ready and shopping and stacey london and clinton are perfect for giving tips!
midterm
Every day we are always seeing things within our environment; and to “see” is the process of simply observing the world around us and acknowledging while recognizing what it is exactly we see.
“Looking” at an object or person involves a greater sense of what is going on and with a definate motivation. Looking at something can be very easy or difficult. It takes effort and choice on behalf of the person involved in the acitivity. There is also always various conscience and unconscience ways of looking at things.
I am amazed at how we are such a visual culture and that a majority of what we learn within our daily lives we understand through our visual media. We also use these various images to express ourselves and to communicate.
I do agree that we live in a world that is extremely visual, although some of these images can create a feeling of pain, uncomfortableness, disgust, pleasure and power to name a few. We have to remember that a single image means different things to different people. Everyone incorporates their background and history with them throughout life while they experience new adventures and images.
The fundamentals of spectatorship within this chapter also give the reader an introduction to the concept of the gaze. It explores the traditional ideas of the gaze in cinema and art history. In addition, it explains theories of how things have been modernized and updated in relation to the changing concepts of spectatorship within lesbian/gay relationships and their gender analysis.
Gender is a huge part in understanding the concepts of the gaze. In the past, many artists’ paintings were entirely geared toward the male viewer. Griselda Pollock portrayed modernity in her art. The spaces of femininity had much to do with the commerce of art as it did with the social roles and sexual stereotypes of men and women. As stated in this chapter, throughout the history of art there have always been women gazing at themselves in mirrors, while their bodies are turned toward their supposed (male) viewer.
In the painting, Venus and Cupid from the early 1500’s, and Venus with a Mirror, the women are posed as objects of an active or male gaze, and any returning looks were often discouraged, indirect, or implied as passive. The images were of nude women who were presented to their male viewers. The mirror was used to offer another view in the image and to make multiple planes within a painting that could be seen by the stationary spectator. I later learned that the mirror is also a code for femininity.
As I read further, Venus then looks at herself while Cupid attends to her. However, Cupid is actually on display for the acknowledged male viewer, the mirror portrays her gaze as being conceited. These codes of imaging the female nude have a long tradition in art. They are also used liberally in advertisements. Today there is a multitude of image styles in film and advertising that focus men to the gaze and provide new ways of looking for all spectators.
The concept of the gaze in relation to the theories of Michael Foucault on discourse, power/knowledge involves the role of photography. It reveals modern power through institutions, such as hospitals and prisons, while examining its relationship to the power of the gaze. This is later studied when examining various images in advertising.
In the portrait of Arnold Schwarzenegger, the reading describes him as a former bodybuilder, action film star, and widely now known as the “Governator of California.” In my opinion this image is clearly mocking Arnold and the fact that he was elected California’s Governor.
Arnold is a spectator in this image because California is all counting on him and looking at him to make a difference and hoping he will do so. It seems it is almost asking the question, “How can you go from showing your muscles and sexuality for a profit, while role playing in front of the camera, and then years later stand there as a Governor?”
In the portrait Arnold’s face seems sad, unsure, and even though his body is one of a bodybuilder; his posture is slouched and he is does not look confident. It is apparent that he is insecure of what others are thinking about him. He may also feel within himself not only that he looks foolish, but also a greater feeling of self-doubt. This, as we all know can destroy a person’s self-esteem and ability to succeed.
Another term that I thought I was well versed in was the term "modern." I realized that it can refer to many different things. Modernity refers to the Modern Era It was first introduced in 1627, and describes the knowledge, power, and social practices which emerged in Europe around that time.
Modernity was not associated solely with newness, but also with beliefs in rationality and progress. It was seen as a tremendous attribute of the Europeans and the rest of the world felt forced to embrace this way of thinking.
The conditions of modernity were the grounds for the emergence of modernism; a term that refers to a group of styles and movements in art, architecture and culture around the world.
Today, we use the term, “modern” loosely. It is referenced in an everyday sense to mean present or recent times. It can also refer to someone having contemporary views. In relation to art and culture, however, the term modern takes on a different set of meanings.
Some schools of thought feel strongly that modernity ended in the late 20th century, replaced by post-modernity. There are others that would likely extend modernity to cover later developments denoted by post-modernity and into the present.
After my reading, I feel that modernity simply means that we are not just simply progressing through our lives in today’s society with the same experiences as our parents. We are all constantly facing new modern times and challenges and therefore, letting go of some of the traditional ways of thinking. This is how we have evolved and grown as human being throughout time. We have always learned from our past and moved forward to uncover and develop a bright future.
“Looking” at an object or person involves a greater sense of what is going on and with a definate motivation. Looking at something can be very easy or difficult. It takes effort and choice on behalf of the person involved in the acitivity. There is also always various conscience and unconscience ways of looking at things.
I am amazed at how we are such a visual culture and that a majority of what we learn within our daily lives we understand through our visual media. We also use these various images to express ourselves and to communicate.
I do agree that we live in a world that is extremely visual, although some of these images can create a feeling of pain, uncomfortableness, disgust, pleasure and power to name a few. We have to remember that a single image means different things to different people. Everyone incorporates their background and history with them throughout life while they experience new adventures and images.
The fundamentals of spectatorship within this chapter also give the reader an introduction to the concept of the gaze. It explores the traditional ideas of the gaze in cinema and art history. In addition, it explains theories of how things have been modernized and updated in relation to the changing concepts of spectatorship within lesbian/gay relationships and their gender analysis.
Gender is a huge part in understanding the concepts of the gaze. In the past, many artists’ paintings were entirely geared toward the male viewer. Griselda Pollock portrayed modernity in her art. The spaces of femininity had much to do with the commerce of art as it did with the social roles and sexual stereotypes of men and women. As stated in this chapter, throughout the history of art there have always been women gazing at themselves in mirrors, while their bodies are turned toward their supposed (male) viewer.
In the painting, Venus and Cupid from the early 1500’s, and Venus with a Mirror, the women are posed as objects of an active or male gaze, and any returning looks were often discouraged, indirect, or implied as passive. The images were of nude women who were presented to their male viewers. The mirror was used to offer another view in the image and to make multiple planes within a painting that could be seen by the stationary spectator. I later learned that the mirror is also a code for femininity.
As I read further, Venus then looks at herself while Cupid attends to her. However, Cupid is actually on display for the acknowledged male viewer, the mirror portrays her gaze as being conceited. These codes of imaging the female nude have a long tradition in art. They are also used liberally in advertisements. Today there is a multitude of image styles in film and advertising that focus men to the gaze and provide new ways of looking for all spectators.
The concept of the gaze in relation to the theories of Michael Foucault on discourse, power/knowledge involves the role of photography. It reveals modern power through institutions, such as hospitals and prisons, while examining its relationship to the power of the gaze. This is later studied when examining various images in advertising.
In the portrait of Arnold Schwarzenegger, the reading describes him as a former bodybuilder, action film star, and widely now known as the “Governator of California.” In my opinion this image is clearly mocking Arnold and the fact that he was elected California’s Governor.
Arnold is a spectator in this image because California is all counting on him and looking at him to make a difference and hoping he will do so. It seems it is almost asking the question, “How can you go from showing your muscles and sexuality for a profit, while role playing in front of the camera, and then years later stand there as a Governor?”
In the portrait Arnold’s face seems sad, unsure, and even though his body is one of a bodybuilder; his posture is slouched and he is does not look confident. It is apparent that he is insecure of what others are thinking about him. He may also feel within himself not only that he looks foolish, but also a greater feeling of self-doubt. This, as we all know can destroy a person’s self-esteem and ability to succeed.
Another term that I thought I was well versed in was the term "modern." I realized that it can refer to many different things. Modernity refers to the Modern Era It was first introduced in 1627, and describes the knowledge, power, and social practices which emerged in Europe around that time.
Modernity was not associated solely with newness, but also with beliefs in rationality and progress. It was seen as a tremendous attribute of the Europeans and the rest of the world felt forced to embrace this way of thinking.
The conditions of modernity were the grounds for the emergence of modernism; a term that refers to a group of styles and movements in art, architecture and culture around the world.
Today, we use the term, “modern” loosely. It is referenced in an everyday sense to mean present or recent times. It can also refer to someone having contemporary views. In relation to art and culture, however, the term modern takes on a different set of meanings.
Some schools of thought feel strongly that modernity ended in the late 20th century, replaced by post-modernity. There are others that would likely extend modernity to cover later developments denoted by post-modernity and into the present.
After my reading, I feel that modernity simply means that we are not just simply progressing through our lives in today’s society with the same experiences as our parents. We are all constantly facing new modern times and challenges and therefore, letting go of some of the traditional ways of thinking. This is how we have evolved and grown as human being throughout time. We have always learned from our past and moved forward to uncover and develop a bright future.
Friday, February 27, 2009
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